Client: Local Home Buyers Sioux Falls

Introduction: Local Home Buyers is a real estate investment company based in Sioux Falls that specializes in buying and renovating distressed properties for resale. In the face of increasing competition and changing consumer behaviors, the company recognized the need for a comprehensive marketing strategy to boost visibility, customer engagement, and overall business growth. They approached Wattier Marketing to revamp their entire marketing approach and help them achieve substantial growth in sales.

Challenges: Local Home Buyers faced several challenges before partnering with us:

1. Limited Brand Awareness: The company had limited brand recognition and visibility in their target markets.

2. Ineffective Sales Processes: The lack of a streamlined sales process hindered conversion rates and customer satisfaction.

3. Minimal Online Presence: Their website was basic and lacked functionality, and their social media channels were underutilized.

4. Geographic Expansion: The company aimed to expand from one location in Sioux Falls to a national brand.

Solution: We devised a comprehensive marketing strategy and executed a multi-faceted approach to address the client’s challenges:

1. Website Development and Management: We created a user-friendly, responsive website that showcased their services, portfolio, and customer testimonials. The website featured advanced functionality and forms to capture leads.

2. Logo and Graphic Design: A fresh logo and cohesive branding materials were designed to create a strong visual identity across all marketing platforms.

3. Customer Relationship Management (CRM) Software: We implemented a CRM system to manage leads, track customer interactions, and improve communication and follow-up processes.

4. Social Media Management: We developed a content calendar and managed their social media accounts to engage with the target audience, share success stories, and educate about the real estate market.

5. Video Production and Photography: High-quality videos and professional photos were created to showcase their property transformations and connect emotionally with potential buyers.

6. Promotional Material Design and Ordering: Eye-catching promotional materials, such as brochures and flyers, were designed and distributed to increase brand awareness.

7. PPC Google and Facebook Ad Campaigns: We launched targeted pay-per-click (PPC) ad campaigns on Google and Facebook to drive traffic to the website and generate leads.

8. Reputation Management: We implemented strategies to manage online reviews and enhance the company’s online reputation.

9. Marketing and Sales Consulting: We provided ongoing guidance on optimizing marketing and sales processes for improved efficiency and conversion rates.

10. SMS and Email Marketing Campaigns: In order to enhance Local Home Buyers’ customer engagement and retention strategies, we implemented targeted SMS and email marketing campaigns. Leveraging the power of direct communication channels, we devised a comprehensive approach to nurture leads, inform existing customers, and drive conversions.

Results: Local Home Buyers’ partnership with us yielded remarkable results over a span of 9 months:

1. Sales Growth: Gross sales increased from $100,000 to $350,000, a 250% growth.

2. Geographic Expansion: The company successfully expanded from one location in Sioux Falls to three locations, including Rapid City, SD and Longmont, CO.

3. Brand Recognition: Local Home Buyers established a strong brand presence in their target markets, gaining recognition as a reputable real estate investment company.

4. Online Engagement: The website witnessed a surge in traffic, with increased user engagement and lead capture.

5. Social Media Impact: Social media engagement improved significantly, with a growing follower base and active interactions.

6. Conversion Rates: Streamlined sales processes and improved communication resulted in higher conversion rates and increased customer satisfaction.

7. Market Reach: The company’s reach extended to new locations, resulting in a broader customer base.

Conclusion: Through a comprehensive marketing overhaul, including website development, branding, CRM implementation, social media management, video production, and more, we successfully helped Local Home Buyers achieve substantial growth in sales and expand to multiple locations. Our strategic approach, combined with diligent execution, led to improved brand visibility, customer engagement, and business success. The partnership serves as a testament to the transformative power of a well-rounded marketing strategy in driving business growth and market expansion.