In the vast plains of South Dakota, where reliable water solutions are vital for homes, farms, and industries, 605 Drilling & Excavating needed a website to highlight their over 20 years of expertise. At Wattier Marketing LLC, we delivered a custom website development solution under our Starter Package, enhanced with logo design, copywriting, and basic SEO. This project showcases how our affordable services transformed their online presence, helping them connect with clients seeking water well drilling, pump installations, and more.
Project Overview
Founded in 2003 and based in Stockholm, SD, 605 Drilling & Excavating is a family-run leader in water well drilling and water systems. With multiple generations of experience, they provide comprehensive solutions for residential, commercial, stock, irrigation, geothermal, dewatering, and well monitoring needs. Their commitment to quality, using cutting-edge equipment and techniques, ensures dependable water supplies at affordable prices. The website needed to reflect this reliability, emphasizing benefits like clean, cost-effective, and environmentally friendly water sources.
We tailored the Starter Package—priced at $2,000 with a $99/month maintenance fee—to build a 1-10 page WordPress site with basic upkeep, focusing on usability and local appeal. The goal was to create a platform that educates visitors on their services while driving inquiries.
Key Features Implemented
Using WordPress as the foundation, we built a responsive, user-friendly site optimized for Sioux Falls and surrounding areas:
- Logo Design: We crafted a new vector logo, capturing their rural, professional ethos with clean lines and a nod to drilling tools—scalable for digital and print use.
- Copywriting: Our team wrote engaging content for the homepage, highlighting their 15+ years of service and unique selling points like “South Dakota’s Premier Well Drilling Specialists.” The About Us page details their history and commitment, while the Water Well Drilling page explains services and benefits like constant water supply. The Water Systems Services page covers pump and waterline repairs, with signs of problems and calls to action.
- Basic SEO: We optimized with keywords like “Sioux Falls water well drilling” in headings and meta tags, improving local search visibility for queries on geothermal drilling or pump repairs.
- Website Structure: The Starter Package included essential pages with Elementor layouts for easy navigation, including a “Start Your Quote” form on the homepage and detailed service descriptions.
This approach ensured a quick launch within a week, aligning with their need for a dependable digital footprint.
The Wattier Marketing Difference
Our website development stands out by combining technical expertise with creative flair. For 605 Drilling & Excavating, the Starter Package provided a solid foundation, while logo design added a polished brand identity, copywriting conveyed their story, and SEO laid the groundwork for growth. We focus on solutions that scale smarter, much like their commitment to exceeding expectations in every project.
Results and Impact
The site now empowers 605 Drilling & Excavating to reach more South Dakota clients, from homeowners needing residential wells to farms requiring irrigation systems. With features like detailed benefits (e.g., environmentally friendly filtration) and easy contact options, it’s positioned to drive leads and showcase their precision services.