In the heart of Canton, SD, where rural charm meets industrial innovation, Decker Industries LLC needed a digital presence to match their 30+ years of precision manufacturing expertise. At Wattier Marketing LLC, we delivered a custom Sioux Falls website development solution under our Starter Package, enhanced with logo design, copywriting, and basic SEO. This project showcases how our affordable yet impactful services transformed Decker Industries’ online visibility, aligning with their legacy of CNC machining, welding, and more.
Project Overview
Decker Industries, a family-run business since 1992 and independently operating since 2011, specializes in turning concepts into high-quality components for industries like agriculture, aerospace, and medical. With a focus on CNC turning, milling, saw cutting, and welding, they sought a website to reflect their commitment to precision and quick turnaround times. Our Starter Package—priced at $2,000 with a $99/month maintenance fee—was the perfect fit, offering a 1-10 page WordPress site with basic upkeep, augmented by additional services to elevate their brand.
We collaborated closely with their team to understand their vision: a site that highlights their Doosan Puma 2100 SYII Lathe, DNM5700 3-axis machining center, and material expertise (e.g., titanium, aluminum). The result is a platform that not only showcases their capabilities but also attracts Sioux Falls and beyond clients seeking reliable manufacturing solutions.
Key Features Implemented
Using WordPress and Elementor, we built a sleek, responsive website with the following enhancements:
- Logo Design: We crafted a new vector logo, cleaning up their existing design to reflect a modern, high-class aesthetic with a traditional edge—perfect for a family-owned business with industrial roots.
- Copywriting: Our team wrote compelling content for the About page, emphasizing their 2011 independence and 30-year history, and the Services page, detailing CNC turning, milling, and welding processes. This copy highlights benefits like “swift material removal” and “optimized efficiency.”
- Basic SEO: We optimized the site with keywords like “Canton SD CNC machining” and meta tags to improve local search rankings, ensuring Decker Industries appears for manufacturing queries in Sioux Falls and surrounding areas.
- Website Structure: The Starter Package included 1-10 pages, covering a homepage with a “Start Your Quote” form, an About Us section, and a Services overview, all designed for quick launches within a week.
The site’s design incorporates a clean layout with photos of CNC machining in progress, reinforcing their hands-on expertise. Basic maintenance ($99/month) covers hosting and updates, keeping the site secure and functional.
The Wattier Marketing Difference
What sets our Sioux Falls website development apart is our ability to deliver tailored solutions within budget constraints. For Decker Industries, the Starter Package provided a solid foundation, while logo design added a professional touch, copywriting conveyed their story, and SEO laid the groundwork for growth. This holistic approach mirrors our commitment to helping local businesses scale smarter, a principle we apply across all projects.
Our use of WordPress and Elementor ensured flexibility, allowing Decker Industries to showcase their multi-axis CNC capabilities and material range (e.g., stainless steel, titanium). The integration of a contact form streamlines client inquiries, a feature we optimize further with add-ons like CRM setup for larger packages.
Results and Impact
Since launching, Decker Industries has seen improved online visibility, with the new logo and SEO driving traffic from local manufacturing searches. The site’s quick turnaround and competitive pricing resonate with their brand promise, attracting inquiries for custom projects. This success underscores the value of our Starter Package, proving that even basic services can deliver significant results.
If you’re a Sioux Falls business looking to establish or enhance your online presence, visit our Services page to explore our packages or request a free audit to see how we can help. Check out more recent work to see our portfolio in action!